The Action List

Do copywork

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Copy work - rewriting a passage you admire, word for word - looks almost too basic to matter, yet it quietly rewires your writing engine.

Benjamin Franklin filled notebooks with lines from The Spectator; Hunter S. Thompson re-typed The Great Gatsby. Hand-copying recruits motor cortex alongside language centres, so the cadence and punctuation you trace are stored as physical patterns, not just ideas on a page. MRI studies from the University of Washington show that this motor-language overlap boosts retention of syntax and vocabulary by up to 30 percent compared with reading alone. Use copy work when you’re stuck for style or learning a new voice: script a page, then draft a short riff on the same theme in your own words. The exercise lowers cognitive load - no need to invent content - while your brain soaks up structure and flow, leaving you with fresher sentences the next time you face a blank screen.

Sources:

How Sam Parr became a master copywriter ✍️

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